Kayan Egypt for Trading & Investment is a shareholding company that was established in 2013, and has been appointed by SEAT S.A as the sole importer for SEAT in Egypt since that date.
With the continuous cooperation with SEAT S.A, Kayan Egypt achieved a massive breakthrough for SEAT in the Egyptian market. Through a sales volume of more than 4500 units during this period, and expanding its dealers’ network to 9 sales points and 6 service centers covering 5 different main governorates in Egypt.
Mr. Karim Naggar who has more than 30 years’ experience in managing leading automotive brands like Audi, Volkswagen, SEAT and Škoda is the main shareholder in KAYAN with 99.8%.
Kayan’s vision for SEAT is to hold a top of mind brand consideration, by offering diversified portfolio and exploring new segments in different areas of the Egyptian market.
Our future plans as announced by Mr. Karim Naggar is to start an assembly line for SEAT in Egypt before year 2020, as part of our believe that SEAT has a very high potential in the Egyptian market, which will pave the way for a bigger market share in the Egyptian market.
The launch of the best-selling model in Egypt; the new SEAT Leon that was revealed in an exceptional night to thrill our beloved Leoners in a cool way. It was inspired by the Barcelona spirit through its unique colors and creative urban art culture.
The event's concept was “WITNESS THE WONDER OF 7” and it has been chosen because 1. the event was held at The Great Pyramids of Giza and it’s one of The Seven Wonders of The World 2.Kayan Egypt has been in Egypt for 7 years 3.we were Launching the huge German 7-seater 4.the date of the event was on the 7th of October.
Karim Naggar: Automotive companies must switch from traditional to digital marketing to deal with social, economic changes due to COVID-19.